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Turn data into better banking experiences and more digital sales.


Sales.UP is an insight-driven sales and engagement tool. It helps banks understand, enrich and analyse banking data like card transactions and demographics, and non-traditional information such as customer location and digital behaviour.


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About W.UP

Using advanced analytics, artificial intelligence and machine learning algorithms, Sales.UP builds customer insights that enable meaningful interactions between banks and their clients.
  • By providing personalised and contextual content and campaigns via digital channels, customers are more likely to engage with the bank and become loyal to it.
  • Tailor-made experiences and financial tips – rather than hard-selling of standard products – boost customer retention and ultimately improve customer’s financial well-being..


  • Data Universe: We build a rich data lake where transactions are automatically categorized, scored and classified while customers are profiled based on their spending and behavior.
  • Insights: our pre-coded insights track and identify life situation of customers when those are really relevant. They cover use cases and provide suggestions on savings, discounts at merchant of interest, advices and warning on budgets.
  • Campaigns: Messages can be sent out in real-time as push messages, sms or email, can be pulled to digital banking channels as banners or text messages or can be configured to be displayed as more dynamic widgets. Through our API node any other channels can be integrated such as contact centre, CRM systems or agents.
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