User Experience (UX) refers to a user's overall experience when interacting with a product, system, or service. It encompasses various aspects such as usability, accessibility, aesthetics, and overall satisfaction. What about UX for core banking?
When it comes to UX in core banking, the focus is on designing user interfaces and experiences that enhance customer interactions with banking systems. UX design focuses on creating meaningful and enjoyable user experiences by considering their needs, goals, and behaviors. The objective is to make banking processes intuitive, efficient, and user-friendly, improving customer and user satisfaction and engagement. Here are some critical considerations for UX in core banking:
Functionality: It seems an obvious one, but functionality comes first. An impressive design will only compensate if something offers the required functionality. This is where we deliver the core value to users. Aesthetics take a back seat to users' getting the job done.
Usability: The system should be easy to use, with straightforward navigation and intuitive workflows. Users should be able to perform tasks quickly and efficiently, such as checking account balances, making transfers, or applying for loans.
Personalization: Core banking systems often deal with vast customer data. UX design can leverage this data to personalize the user experience, offering tailored product recommendations, transaction categorization, or customized dashboards based on user preferences.
Visual customizability: Even a slight variation in spacing, sizing, and font styling can shatter the user experience and make it evident that this piece doesn't belong here, so the more customizable, the better. The elements that should be customizable, in order of importance:
UX in core banking aims to create user-centric designs that simplify and enhance the banking experience for customers. Financial institutions can deliver more effective and engaging digital banking services to their customers by focusing on usability, functionality, visual customizability, and personalization mechanisms.
What we did: When creating °neo, we employed intensive user research and validation practices, and they gave us absolute confidence in our designs and product.
