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Michiel Wiersema

For additional information, please contact Michiel Wiersema

Lead Generation / Business Development Manager

The Lead Generation/Business Development Manager is an exciting new role within the Sales & Marketing team of Dutch market leader for digital banking solutions, five°degrees. As Lead Generation/Business Development Manager, you will manage and deliver the company’s top of the funnel leads. five°degrees is looking for a smart, digitally savvy lead generation professional who is passionate, committed and shares our goal to achieve ambitious demand generation targets.

The position has the principal responsibility to continuously improve the effectiveness of our global lead generation activities, targeting medium-to-large financial services organisations around the world. Through vision, innovation and hands-on experimentation, you will create a superior lead generation/business development model that performs at substantially higher levels than existing models. Your goal is to set the gold standard in demand generation.

five°degrees offers you a challenging job in an informal and ambitious environment where personal development is highly valued. This is all within a successful, young and growing organization with a matching company spirit.

Apply now

About five°degrees

What we do?

five°degrees is a financial technology provider delivering next generation banking software to retail and private banks. Our clients are retail banks, asset managers, online savings banks and greenfield operations in the financial services industry. 

Our industry-proven and awarded Matrix digital banking platform offers fully automated banking services supporting any segment, product or channel through a rich mid office environment, connecting to any (legacy) back-office system. Our products operate in a fully automated model with an unparalleled level of self service at every touch point giving both customers and banks real-time insight and control in the process. The cutting-edge web-based Mid office portal offers benefits in terms of efficiency in adapting new business processes on the go. The open API services platform integrates with any external system or service e.g. checks, passport validations, personal finance modules, AML, risk, or any external banking service required. Our clients run the technology in pre-defined flavors: full retail and SME banking, savings bank, private banking or micro finance.

and we do it with high quality.

five°degrees is 3rd time consecutive member of the FinTech50 and a Dutch FinTech Awards winner in the Banking IT category. Our product and setup have won multiple awards globally.

How we do it?

Colleagues at five°degrees are very proud of the company and are extremely happy with their job, as shown in the Staff Involvement Survey. Last year we were in the top 10 of best employers for companies in the category of <100 staff members, according to Effectory and Intermediair.

The culture in our company is characterized as open, transparent and collaborative.

We believe that fun in your work is giving better and greater results! We have monthly activities with our teams in all locations and of course the daily lunch we take in our office.

your role.

  • Persuasive and effective written and verbal communications skills, along with strong analytical skills.
  • 3-5 years related experience in lead generation operations or business development, preferably in the banking/financial services sector for a technology/software company.
  • Extensive experience in outbound lead generation with proven track record of delivering highly qualified leads/meetings.
  • Extremely goal driven and result oriented.
  • Work experience in a fast-paced, dynamic, entrepreneurial environment.
  • Experience with marketing automation platforms, HubSpot CRM, AdWords and Bid Optimization platforms, Google Analytics, Content Marketing platforms and campaign administration.
  • Technical knowledge and in-depth experience in building digital inbound marketing competencies, including SEO, SEM, A/B testing, email and social.
  • Experience with innovative content marketing for owned and earned content to deliver and nurture top-of-funnel leads.
  • Experience with influencer programs, as well as native and social advertising.
  • Analytical and data-driven approach to solving business problems.
  • An undergraduate degree and/or graduate degree
  • Work experience in a fast-paced, dynamic, entrepreneurial environment
  • Career trajectory that demonstrates increasing levels of responsibility and achievement.

your responsibilities are, but not limited to.

Reporting to the Sales Director, you will be:

  • Responsible for top-of-funnel (ToF) lead generation and lead management.
  • Responsible for delivering highly qualified prospect meetings to regional sales managers & business developpers and driving up the conversion rate of MQL to SQL.
  • Engage and excite new business prospects by effective use of the online/digital tools - PPC, bid optimization platforms, SEO, blog, gated/ungated content that supports the full-funnel consumer journey, webinars, web based product demos.
  • Devise and deliver new out of the box outbound & inbound lead generation strategies.
  • Managing conversion optimization programs – improve efficiency of conversion rates for qualified leads by addressing landing page design, format, copy, positioning as well as email, creative ads, retargeting, and so on.
  • Managing all business analytics associated with customer acquisition and web analytics.
  • Managing lead nurture programs as it relates to ToF and qualified leads for email marketing automation

five°degrees provides excellent company benefits.

  • Handsomely paid
  • Travel allowance
  • Professional workspace with the laptop
  • Opportunity to work in a multi-cultural environment
  • Working closely in a team of highly skilled professionals
  • Lots of fun and plenty of space for personal development
  • The office is located nearby public transport so it is easily accessible
  • Free healthy lunch which is made with fresh ingredients every day by our lovely cook. Also drinks, snacks and fruit are available.
Apply now